Urban Outfitters (UO) welcomes Sol de Janeiro, the globally loved, fast-growing beauty brand known for its sensorial body care and bold Brazilian spirit.

The collection spans over 40 products across body care, fragrance, and haircare, bringing Sol de Janeiro’s signature line into UO’s merchandising lens.

Jordan Saxemard, Chief Marketing Officer of Sol de Janeiro, said, 

“Sol de Janeiro has always believed beauty is something you live through scent, body care, and daily rituals that spark joy, self-expression, and self-celebration. Urban Outfitters is a natural partner for us because it understands the connection between beauty, fashion, and individuality. This launch allows us to connect with our community in a space that feels culturally relevant and true to how they discover, express, and define personal style.”

The partnership reflects a shared understanding of how Gen Z engages with beauty today, where fashion, culture, and daily ritual intersect. 

As UO continues to expand its beauty and wellness assortment, the addition of Sol de Janeiro deepens the retailer’s connection with the Gen Z community.

Full-size favorites and travel-ready sets make it easy to explore, with exclusive offerings like the Hair & Body Mist Discovery Duo and Mini Body Cream Duo arriving early summer.

Read Next

Sol de Janeiro Debuts Limited Spring Scents

Sol de Janeiro Debuts a New Campaign with Meg Stalter & Jaz Sinclair

Sol de Janeiro Launches Foundation to Support Biodiversity & Women’s Empowerment